We are JoinData: an independent platform focused on farmers

We are an independent data platform that believes in agricultural innovation with heart and soul – but only if you, as a farmer, can make the most of it. We put you in charge of your own data and of who is allowed to use it. Because we are a non-profit organization, we can invest as much as possible in the security, privacy and farmer friendliness of our platform.

Agricultural data is a gold mine

From milking robot to harvest drone: our agricultural sector is technically one of the most advanced in the world. Perfect for farmers: technology and data help them to manage their businesses innovatively and effectively.

But what about privacy and security?

Do you know which parties can access your data and what they do with it? How many signatures have you had to put on authorization forms (and where are they)? Do you trust that your sensitive company information is transmitted securely?

We believe it must – and can – be done differently

The disadvantage of modern technology is that we are lagging far behind in how we deal with data. JoinData exists to help us catch up. We have developed a robust and independent data platform, in which you are in charge of your own data. Through our platform, your data is safe, your privacy is guaranteed and no one can use your data for purposes you do not agree with.

Staff members

Profile
Arjan Lamers
Software Architect

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Harm de Bruin
Delivery Manager

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Hanneke Burggraaff
Business Development Manager

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Gijs Nijman
Integration Manager

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Renze van de Kuilen
Delivery Manager

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Marlieke Marcusse
Marketing & Community Manager

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Sener Celik
Director

How we came to be

In 2017, we launched as a cooperative. The idea for JoinData arose during the Smart Dairy Farming initiative. This initiative arose from collaboration between companies, knowledge institutions, TNO and dairy farmers with the aim of stimulating innovation on the farm. CRV, FrieslandCampina and Agrifirm were at the forefront of this.

until
2016

Smart Dairy Farming start as a project for precision farming

End Smart Dairy Farming

2017

Datahub restarts with CRV, Agrifirm and FrieslandCampina as founding partners

JoinData: Establishment JoinData U.A.

LTO joins

EDI-CIRCLE joins

2018

Rabobank joins

Start of Mijn JoinData platform

2019

Renewal Mijn JoinData platform

Cosun and Avebe join

2020
2021

Vion and POV join

Rollout Dairy Farming

Rollout Pigmeat Sector & Agriculture

Transition membership from FrieslandCampina to NZO

In 2017 – when partners LTO Nederland, EDI-Circle (partnership of accountants), and later also Rabobank, joined – the non-profit cooperative JoinData was founded. Together, they saw a need for data sharing within the sector. This demand came not only from organizations that want to make data available or use data, but also especially from farmers who want to be in control when it comes to their data. From a solid foundation with the members, we continue to build our data platform, and with the addition of the arable cooperatives Cosun and Avebe and the pig sector Vion and POV, we realize and optimize a broad platform for sharing data in the agricultural sector.

We work with, among others