We are JoinData: an independent platform focused on farmers

We are an independent data platform that believes in agricultural innovation with heart and soul – but only if you, as a farmer, can make the most of it. We put you in charge of your own data and of who is allowed to use it. Because we are a non-profit organization, we can invest as much as possible in the security, privacy and farmer friendliness of our platform.

Agricultural data is a gold mine

From milking robot to harvest drone: our agricultural sector is technically one of the most advanced in the world. Perfect for farmers: technology and data help them to manage their businesses innovatively and effectively.

But what about privacy and security?

Do you know which parties can access your data and what they do with it? How many signatures have you had to put on authorization forms (and where are they)? Do you trust that your sensitive company information is transmitted securely?

We believe it must – and can – be done differently

The disadvantage of modern technology is that we are lagging far behind in how we deal with data. JoinData exists to help us catch up. We have developed a robust and independent data platform, in which you are in charge of your own data. Through our platform, your data is safe, your privacy is guaranteed and no one can use your data for purposes you do not agree with.

Staff members

Arjan Lamers
Software Architect

Harm de Bruin
Delivery Manager

Jos Tholen
Business Development Manager

Marlieke Marcusse
Marketing & Community Manager

Gijs Nijman
Integration Manager

Maarten de Groot
Business Development Manager

Sener Celik

What kind of organization are we?

We have emerged as a non-profit cooperative from the earlier initiatives Coöperatie Datahub and SmartDairyFarming, including in cooperation with TNO. The JoinData cooperative is a collaboration between Agrifirm, CRV, EDI-Circle, FrieslandCampina, Rabo Frontier Ventures and LTO Nederland. Initially, we worked mainly with the dairy farmers, but since Cosun and Avebe joined as cooperative members in 2019, we have also been working for Dutch arable farmers. At the beginning of 2020, POV also joined and together we aim to improve the data position of pig farmers in the chain.

Who keeps us sharp?

We get good counsel and advice from a Farmer Advisory Board and a Data Advisory Board. In addition, we are audited by an independent audit committee.