Data is becoming increasingly more important and is given a more central position in the daily routine of organizations. This is also noticed by Topigs Norsvin. Information about genetics is abundantly available. There is an increased demand for sharing data within the chain, too. A good example is the blockchain application for the Good Farming Star chain. By means of blockchain technology there is more insight in quality, safety and sustainability within a chain. Meanwhile, many parties are sharing data this way. Topigs Norsvin also makes data available for this. In this case, it is highly important that data is being shared in a safe manner and that the pig farmer retains insight and control of whom he can share data with, which is why Topigs Norsvin chooses to make data available via JoinData.
Jean-Marie Van Oort, president of Topigs Norsvin: “The blockchain technology forms a substantial contribution to the improvement of the competitive strength of the Dutch pig farming. For example, as an important part of the ‘Holland Varken’ (Dutch Pig) within the Coalition Vitale Varkenshouderij (Vital Pig Farming), we regard blockchain as a prefect means to provide transparency, traceability and confidence in and to the entire chain and the consumer of course. That is why Topigs Norsvin decided to collaborate with JoinData. We consider JoinData a party with a lot of knowledge and experience in safe sharing of data for all the parties involved.”
Hanneke Burggraaff, Business Development Manager at JoinData: “It is great to see that the awareness around safe sharing of data is given a more prominent position within the sector. Data sharing could ensure a lot of added value in partnerships within a chain. Of course it is very important that a pig farmer keeps monitoring his data. We are very happy about this new partnership with Topigs Norsvin. They foresee a future for the use of data and attach a lot of value to transparency and insight. And that matches very well with JoinData!”
