Vion has started to connect the Good Farming Star pork chain to the ‘digital highway’ by using blockchain. The chain is thus digitally connected and made completely transparent. This way, Vion is creating a leading position in the sector.
‘Vion Pork Chain VISION’ is Vion’s name for digital data exchange using blockchain technology and is fully in line with its Building Balanced Chains (BBC) strategy. Vion works together with pig farmers, customers and other chain partners on future-proof and sustainable food chains.
John de Jonge, COO Business Unit Vion Pork:
“The themes of sustainability, transparency, integrity, food safety and quality are becoming increasingly important in meat production. These themes are the basis of our demand-driven chains. To build a strong chain together, open and transparent data exchange between chain partners is important. By digitally connecting all partners in the Good Farming Star chain and exchanging data, we increase the yield of the entire chain and guarantee the origin and integrity of our meat. This creates trust. The Good Farming Star chain is the first chain in the industry to be connected to blockchain. Our other chains will follow in the coming years.”
Koen van Bergen, Director Livestock & Supply Chains at Vion Farming:
“Pig farmers and other chain partners often make invisible efforts in the production of pork. Through blockchain technology, we are now making this visible and demonstrable. This enables us to proudly guarantee the quality, safety and sustainability of our pork every day. Digital data exchange also leads to major efficiency benefits throughout the chain. It will provide insight into the origin of raw materials, animal health, slaughter information and logistics. This integral management information provides pig farmers with important information for their business operations. Pig farmers can compare their businesses with those of their fellow pig farmers by using the Vion Return Index (VRI). In addition, it reduces the administrative hassle, as all data is available in one digital environment via the blockchain.”
Exchange data safely with JoinData
Transparent and safe digital information exchange between the links in the food chain is the future. Through JoinData, a cooperative of companies in the agricultural sector that promotes the safety of data exchange, all chain partners can share their data in a secure manner. Through an authorization register, the data of the entrepreneur is fully safeguarded. The entrepreneur decides with whom he or she shares which data.